Pete Sena is a forward-obsessed design leaderPete Sena is a forward-obsessed design leader
People over processPeople over process

People Over Process: How We Can Still Save Design Thinking

When done right, design thinking tears down barriers and existing ways of working that prevent businesses from arriving at their best solutions. But I don’t want to see companies with stifling cultures trying to bolt it on as a flavor of the month.

Design thinking can transform your organization for the better — please don’t ruin it.

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Graduated growth by designGraduated growth by design

Digital Transformation Starts With Graduated Growth by Design

Smart companies understand that they need to gradually roll out product design changes so that customers intuitively adopt new features (for example, how Apple evolved from the iPod’s click wheel to the iPhone’s touch screen).

But as businesses and startups scale, they often neglect the importance of intelligently designing their workforce.

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From Internet of Computers to Internet of Things: Why IoT Matters
for your Brand’s Product Strategy

The Internet of Things (IoT) is a microcosm of how we as individuals are connected to the internet. As the internet has permeated nearly every aspect of our personal lives, new value chains will be unlocked for businesses. The IoT is the realization of the technology that infused the world of Blade Runner. It marks the convergence of pop culture and science fiction as connected devices have proliferated over the last 10 years. As the number of devices connected to the internet increases, we will see an increasing convergence of people’s personal lives and business innovation.

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Why Everything You Think About Disruption Is Wrong

Don’t try to change faster — change smaller. Digital transformation is about small graduated wins that better allow your organization to adapt to change. The elusive speed to change that CEOs crave is unlocked by identifying opportunities that are low cost in time and resources, and high in potential value.

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