petersena.com

Print might be the fastest declining type of media in the world today but what lies ahead is surely to be captivating for device technologies and content publishers that can harness the power of digital media to breathe new life into their content.

Being in the Digital Marketing space from 9 to 9 everyday (no that isn’t a typo) I get my fair share of time to dabble and experiment with new concepts for content interactivity.

I’m really excited to have opportunities to work with experts in content creation and help them translate and expand their ideas to offer a whole additional layer of interactivity.

We were been playing with Webcams and Gestural navigation concepts where we used facial recognition and point tracking to create augmented reality experiences.

With hardware advancements in multi-touch enabled devices like the kindl and ipad the next generation in interactive user experiences is going to be a whole lot more exciting.

Posting some of the things we are and have worked on might piss off some of our clients and agency partners so i’ve grabbed some similar examples of interactive content using tablets and multitouch devices. I did not have any part in the below examples and clicking on the videos will give you full information on those who should be credited for their hard work and cutting edge ideas.

Alexx Harvey from Viv Magazine showing their Ipad digital magazine.

Mag+ from Bonnier on Vimeo.

Time Inc’s Tablet magazine.

We have already been working on completing an iPad application that lets our Creative Strategists and business developers carry around an interactive version of our portfolio where we can show prospects and review project status in person with our clients.

Sketches from our iPad App in progress.

For the non-techy folks that haven’t caught on yet the digital landscape is changing by the minute and the need for content changes happens so fast printing something is just such a waste of time and money when it will date and make itself extinct in a matter of days.

We packed up our pocket folders and traditional leave behinds and went for a more progressive way to demonstrate our work to our clients.

What about when we leave and they don’t have anything to reference?

No problem we email them a web version of it which uses jquery and a standard mouse hover/click interaction to experience the work. They can view, print and email their colleagues links to showcase things.

if you would like to demo the beta version of the application shoot me an email at pete [at] peter sena dot com.

Minus having an Edit undo function in real life there is something nice about being able to organize your physical workspace into various piles of things and stick a post it note to your bulletin board or computer screen to put things into plain sight. Though its been around for sometime for Windows they recently released this cool little application on the Mac.

I love having this program on my macbook pro especially when i’m doing my usual weekend routine of surfing and catching up on emails, rss and the occasional creative or programming project.

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