The next shift in Mobile Advertising: A look at Apple’s iAds
15 Apr
Along with announcing their much anticipated IPhone OS4 Steve Jobs introduced the all new iAd. Apple’s expanding their presence in mobile advertising and this unique mobile advertising platform promises to incorporate elements of traditional television advertisements with the acclaimed interactivity of web ads.
Currently the advertising delivery on mobile devices is an obtrusive experience that brings users outside of the application to the webpage linked to in the ad. A user then has to navigate back to their application in order to resume their experience.
The all new iAd will solve this flawed User Experience by allowing the ad to display full-screen video and interactive advertising content right within the application. The newest version of the iPhone OS (4.0) will enpower mobile application developers the ability to easy embed hooks to iAds.
Now comes the interesting part. Apple is going to sell and handle serving the ads and they are offering as much as a 60% revenue split with the advertisers.
Watch out Google. They purchased Double Click to successfully cross into the online advertising delivery business but Apple is a flagship that they have no chance at acquiring.
First the App Store now this. Apple is positioning themselves to go toe to toe with the Goliath’s in cyberspace.
Well there goes the bell I have to get back to working now even though i’m compelled to go off on a Flash rant about Apple versus Adobe.



