Tag Archives: application

The next shift in Mobile Advertising: A look at Apple’s iAds

15 Apr

Along with announcing their much anticipated IPhone OS4 Steve Jobs introduced the all new iAd. Apple’s expanding their presence in mobile advertising and this unique mobile advertising platform promises to incorporate elements of traditional television advertisements with the acclaimed interactivity of web ads.

Currently the advertising delivery on mobile devices is an obtrusive experience that brings users outside of the application to the webpage linked to in the ad. A user then has to navigate back to their application in order to resume their experience.

The all new iAd will solve this flawed User Experience by allowing the ad to display full-screen video and interactive advertising content right within the application. The newest version of the iPhone OS (4.0) will enpower mobile application developers the ability to easy embed hooks to iAds.

Now comes the interesting part. Apple is going to sell and handle serving the ads and they are offering as much as a 60% revenue split with the advertisers.

Watch out Google. They purchased Double Click to successfully cross into the online advertising delivery business but Apple is a flagship that they have no chance at acquiring.

First the App Store now this. Apple is positioning themselves to go toe to toe with the Goliath’s in cyberspace.

Well there goes the bell I have to get back to working now even though i’m compelled to go off on a Flash rant about Apple versus Adobe.

Awesome Space-saver for your Mac with Squeeze

26 Feb

Squeeze is a great application to compress large folders and still have Snow Leopard read them like regular directories.

For $9.95 to save tons of hard drive space its a great little tool and don’t worry it doesn’t really slow down your computer much at all.

Download or Buy Squeeze

Hootsuite is officially my new favorite Twitter Application

8 Feb

I’ve downloaded and played with just about every twitter application or webapp that I can get my hands on. I will leave a list of them at the bottom of this post so you can check them out yourself but I wanted to call your attention my newest favorite twitter application.

With Hootsuite you can manage multiple Twitter, Facebook, Linked In and Ping.fm accounts all in one place. This is especially helpful if you manage multiple accounts for yourself or for your clients.

The interface is clean and the color palette is easy on the eyes. I especially like the “schedule tweets” feature which lets you stagger your tweets over a period of time.

Nothing is more annoying then seeing a bunch of someones tweets back-to-back to bulk down your twitter feed when your looking for whats happening in the tweetscape.

If your like me when you get a few hours to surf and catch up on your social life (the cyber version) its nice to be able to spread out when you are pushing out the 100 new things you just discovered so you don’t force your friends/followers to just unfollow/unfriend you.

Other features include:

  • Multi-Column View
  • Tabbed Layout
  • Create Groups
  • Schedule Tweets
  • Quick Search
  • View User Information
  • Report Spam
  • Clickable Hashtags
  • Full Ping.fm integration
  • Built-in URL shortener with trackable Statistics

Other Twitter Applications for you to experiment with:

Did I leave out an awesome Twitter App? Would you like to see me expand on something. Well I’m not a mind reader so let me know.